IF ONLY THE WORLD COULD SEE YOU AS I SEE YOU…

THE WORLD MAY NOT SEE IT… BUT WE DO.

Every champion has a beginning that the world overlooks. Long nights in the shop. Moments of doubt. Getting back up after every crash.

At Daytona 1, we see you. We see the racer with more heart than horsepower. We see the team that never quits. We see the edge that Grip Bite was made for.

This campaign was born from one idea:
“If only the world could see you as we see you…”

That’s why our Grip Bite product line isn’t just about tires. It’s about giving racers — the underestimated, the overworked, and the soon-to-be legends — the grip they need to claim the win.

Grip-Bite Tire Treatments are designed to make racing more affordable and safer for racers, race tracks, and sanctioning bodies. It's time to level the playing field and put the racer first – without sacrificing performance.

Join the movement and see the difference

Because we don’t just create products.

We build with belief.

Join the 1000's of racers that can already....Feel The Difference and Run With the BEST!!